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Asics Gel Lyte
Asics Gel Lyte is a unique technology located in the midsole of the brand's footwear range. This gel insole, as the name suggests, provides the feet with the highest possible comfort and effectively cushions impacts.
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Asics is a brand that is based on the idea of "In a healthy body, a healthy spirit." Its name is an abbreviation of an old Latin saying. The first Asics shoes were made in 1949 by Japanese entrepreneur Kihachiro Onitsuka. His goal was to create quality shoes for athletes that would help them perform better. He used the Onitsuka Tiger logo on his shoes, which symbolized speed and strength. The logo became known worldwide when Olympic medalists like Abebe Bikila and Derek Clayton wore it.
Nowadays, Asics also offers streetwear shoes that feature great design and comfort. For example, the Asics Gel-Kayano 5 and Asics Gel-Kinsei models are popular for their stylish looks and Asics Gel cushioning technology, which uses gel insoles for better comfort and cushioning.
Asics also collaborated with designer Sean Wotherspoon on the Asics Gel-Lyte 3, which is an iconic model in the streetwear scene. You can find this model and many others at Queens in both men's and women's versions.
Asics sneakers are perfect for sports and leisure. Take a look at our range and choose the right ones.
